• Social Media Marketing includes various social media platforms to succeed in new customers, promote their business, create brand awareness, and increase sales.

• Facebook is that the best social media marketing platform, which is founded by Mark Zuckerberg on February 4, 2004. It allows us to ask and connect with our friends, relatives, colleagues, and customers by sending them messages, images, audios, and videos.
• It also allows us to love and discuss the posts, which are shared by them.
• Most of the tiny also as large organizations use Facebook as a "center" of their social media marketing.
• Organizations use Facebook to market their brand, create awareness about their product, and reach bent a wider audience.
• Facebook also helps the audience to ascertain our latest content, our working hours, write their reviews on a specific product, and also see our organization's location on a map.

• Facebook helps us to simply reach the targeted audience.
• It allows us to share budget-friendly ads to the audience.
• Using Facebook, we will learn and use a replacement market strategy at a coffee cost.
• It provides various marketing platforms.
• It allows organizations to speak with clients.

• Twitter is one among the foremost effective, popular, and fast-paced social media marketing platform created by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams, and launched in July 2006.
• It's an SMS-based communication platform, which allows registered users to read and write small messages called "tweets."
• Using Twitter, marketers can easily reach hundreds and thousands of consumers to share the newest news and promote their brand.
• The most disadvantage of using twitter is that we will use only use 280 characters for the message.

• It helps us to extend customer satisfaction.
• It allows us to continuously send information within the sort of small messages called "tweets."
• It helps us to determine a stronger relationship with customers.
• It improves organic program ranking.
• It is a really efficient platform for gathering feedback from customers.

• Instagram is maintained by Facebook. It's an efficient tool to succeed in the audience and allows the marketer to share images, memes, and videos to market their business. Consistent with a survey, 80% of accounts follow a business on Instagram.
• It works flawlessly on mobile phones and tablets. Recently Instagram introduces a replacement feature that's shared stories a day .
• This feature helps marketers to simply update their customers about new products on a day to day .

• Instagram Global rank (Worldwide rank) is 5th on the web .
• Instagram helps marketers to reinforce their branding.
• It is a marketer-friendly platform.
• It helps marketers to drive traffic and grow their business.
• It helps marketers to accumulate customers easily.
• On Instagram, content is out there within the sort of images and videos, which helps customers to know the merchandise during a very simple way.

• LinkedIn is that the best B2B (Business 2 Business) social media marketing platform, which was founded in 2002.
• It allows us to make profiles as a fresher or as knowledgeable. It's an area that helps us to look for jobs, stay connected with professionals, recruit new employees, and discuss business ideas with experienced employees to market our business.
• A corporation profile on LinkedIn not only helps us to get the local leads but also helps us to draw global leads.

• It provides a chance to remain updated about new technologies.
• It helps us to display and update our resume to look for brand spanking new job opportunities.
• It is a free platform that mainly focused on career development.
• It helps to create and promote business brands.
• It is wont to generate more leads.

• Pinterest may be a combination of the 2 words "Pin" (Thumbtack) and "Interest" (Interesting). It's quite different from all other social media marketing platforms. It's an image-pinning website introduced in 2009.
• Currently, Pinterest becomes one among the most important visual social networks to share and find out ideas, images, recipes, videos, new brands, infographics, and more.

• Pinterest is that the fastest-growing platform for online content distribution.
• It is mostly wont to create brand awareness and increase website leads.
• Its user-friendly platform allows us to make a visible profile for business and publish news.
• Its visual-heavy social network helps us to create more traffic on our website at a coffee cost.

Note: pins are the ideas that users on Pinterest create, find, and save from the browser.

• YouTube is a superb free video-sharing platform for social media marketing. it had been created in 2005.
• YouTube helps us to make and upload our videos on the precious content and deliver it to the audience within the sort of tutorials.
• YouTube is sort of a platform where we will show our talent to draw in the audience. In YouTube, content mainly available within the sort of Podcasts, Infographics, Presentations, and video series.

• YouTube is that the 2nd largest program and therefore the 3rd most visited website.
• It is the simplest and easiest method to find out new technologies.
• It helps us to market and sell our products worldwide.
• It is completely liberal to use and helps to accumulate qualified traffic.
• It will expose you to attach with an enormous audience.

• Snapchat may be a great platform for adults. it's liberal to download. It allows us to make a replacement sort of social media on a network.
• Snapchat mobile app is employed to share photos, videos, and doubles as messaging services for users. It'sthanks to the very fact that messages and content disappear thereon .
• Users can either send the content on to another user or upload this content as their "story," which is viewable to users till subsequent 24 hours.

• It allows us to share and collect snaps from specific events to make stories on the social media platform.
• It is wont to add a filter on photos to form them more attractive.
• It allows customers to interact with other experienced customers to understand about the pros and cons of a product.
• Using Snapchat, customers can directly communicate with companies.
• It is a user-friendly platform for newcomers.

• Google+ was a strong social media marketing tool, which was developed by Google. It helped us to enhance our local search visibility, build relationships with customers, and other businesses.

• Google+ allows us to follow people .
• It allows us to share information, images to focus on customers.
• It helps us to seek out people with similar interests.

• Starbucks is one among the engaging brands on Facebook. The most objective of introducing Starbucks is that it helps to create a web community of loyal fans and have interaction with them.
• Recently, Starbucks introduced a technique to launch new variants of its existing products supported consumer's suggestions on their Facebook page, so customers not only enjoy the clicks-ins, photographs put by marketers but also can enjoy live audiences on Facebook.

• TikTok is one among the simplest social media marketing platforms launched in 2018. It's a well-liked video streaming and sharing app which allows us to make and share a 15-second video on a specific topic. Many brands started using the TikTok platform to grow their reach effortlessly. Some brands opt to buy TikTok likes to amplify their recognition steadily across the platform.

• It targets an enormous audience within the easiest method .
• It creates better user engagement.
• It allows us to make a little video and share it with their followers to encourage more likes and comments to grow our business.
• Recently, Tiktok launches its own advertising platform to advertise business using Tiktok ads. Now, Tiktok advertisement becomes the simplest platform for producing and launching new products also as services.