Difference between Social Media Optimization (SMO) and Social Media Marketing (SMM)

Social Media Optimization (SMO)	Social Media Marketing (SMM)
Social Media Optimization (SMO) is an on-page activity done on the website to improve traffic, page ranking, and more.	Social Media Marketing (SMM) is an off-page activity that is implemented by marketers on the various social media channels.
It optimizes the content in a way that particular content is easily searchable.	It is used to generate business leads and traffic on our website.

SMO-SMM

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Difference between Social Media Optimization (SMO) and Social Media Marketing (SMM)