Beginning bloggers often have a hard time figuring out what content they should post in order to get a lot of positive feedback. They can be understood because it is studied by professional marketers in courses and even during their higher education. In this article, we will tell you about what content is most in demand on different social networks and what you should create in order not to buy likes on Instagram and on other platforms.
It’s no secret that photo content is at the forefront here. Despite the appearance of Reels, first of all, the user sees the photo in the list. By the way, the coverage of Reels, which are duplicated from TikTok and have watermarks, Instagram reduces. Therefore, on the same content in all social networks, you will not go far. If you want to get a large audience on several services and have income from each of them, then you should create unique content for all accounts.
Why do people come to Instagram? For inspiration, entertainment and observation of people’s lives. Therefore, in fact, more personal and author’s content is most popular here. When writing a post, try to limit yourself to 160-1000 characters and make the first three lines as intriguing as possible, because the user sees them first. So you can get a double tap from a follower instantly and you don’t have to buy Instagram likes.
TikTok
Today, short videos are the language that all social networks speak in one way or another. Moreover, TikTok speaks only it, and other social networks use video to attract an additional audience. The TikTok audience is quite young.
When creating content for this social network, it is important that it has an entertaining or educational function and gets into trends. For popularity on this platform, it is not necessary to make super-original content: there are clear trends and popular music, so the best strategy to start with is to analyze the trends and fit them in a quality and interesting way. It is also important that the TikTok audience loves not perfect content, which is contrary to the ideal picture on Instagram.
This social network has a rather mature, serious and professional audience. You can post here without photos, but content with photos is more welcome. The optimal photo size is approximately 1200×630. You can also use video, but as statistics show, the popularity of video content on Facebook has fallen in recent years.
By topic, it is better to post news here, discuss business, politics or culture. Post size is capped at 63,206 characters, but research shows that short posts do much better. The main trend of our time is that no one reads big posts anymore. People want to see short and concise information that can be read in a couple of seconds.
Conclusion
Depending on the social network and its target audience, you can create and publish different content on different services. The main thing is to study the field and know what users expect from you.