Of the many digital marketing strategies, search engine optimization, or SEO, is without doubt the most popular, especially from a small business owner’s perspective. So, what exactly is SEO? The definition of SEO is the act of improving a website’s ranking within specific Google searches and without this service, your business is unlikely to receive organic traffic from a search engine. If, for example, your website is on page 23 of Google’s search results, there’s more chance of rain in the Sahara Desert than you receiving traffic from any search engine.
How do search engines work?
A search engine uses specific algorithms to find the websites that are most in line with the search term used; take Google as an example, they send out bots every 7-10 days to trawl the Internet and the data they collect is merged into the search engine’s database. This means that SEO work does not show until the bots have done their sweep, which means it can take a few months to get a website on the first page of search results. A few top-rated agencies boast guaranteed page one SEO services which can take up to 90 days to achieve.
Top SEO strategies
The top strategies for SEO include researching the top search terms used for the client’s product/service; these terms are then incorporated into the client’s website, which Google’s search engine notices and the site is ranked accordingly, which usually means a big improvement. Adding a blog page to the target website allows for numerous search terms to be crafted into the content, which should lead to a jump in the rankings. Another strategy is to post industry-related blogs on independent blogging sites and these blogs have natural-looking links to the client’s landing page. This is called outreach blogging and the client can order 20-30 articles every month and the more incoming links you have on the web, the more traffic they will receive.
To summarize, SEO is a necessary service for every business that wants organic traffic from major search engines and make sure that you choose an SEO agency that promises to put you on the first page of search results.