Factors like a free upgrade from Classic version to Lightning, advanced features like AI-enabled analytics, and intuitive dashboards make Salesforce Lightning a hot option for a career.
Customer service management assumed significance with the advent of the digital era. According to Gartner, CRM provides functionality in marketing, sales, customer service, support, and digital commerce. Salesforce has a global market share of 19.5 in the global CRM market. Its closest rival SAP commands 8.3% of the pie. Another top competitor of Salesforce is Oracle corporation.
Market observers, businesses, investors, and developers closely watch the emerging sales scenarios, like its innovations like Salesforce Lightning vs. Classic or Salesforce Classic Lite version used in mobile phones. It is essential to understand which version has more popularity or industry demand to invest their money in Salesforce stock or get trained in the most wanted CRM to float a career.
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The importance of Salesforce
As CRM technologies are complex, those looking for a career in CRM, either as a marketer or a developer, have a question – which one is appropriate for us? They want to invest in anyone where they get the best returns. Many may ask what Salesforce Lightning is? Intending to help the learning community’s technology experts have given deep insights on the two versions so that aspiring learners can analyze the key differences and set their foot on one boat.
Yeah, the cost of learning is high. Therefore, prudent investors like share buyers of Salesforce or those who wish to undergo training or certification will think twice before investing or do proper research on the pros and cons of the share or training.
Here, the focus is more on the learning, developing, and application part. Among the two versions, Salesforce Lightning is the new version with a new UI. Therefore, analyzing is more on the new features. The classic version has been in existence in the last decade with its popularity since 2000.
Difference between Salesforce Classic and Lightning
Classic was the interface that is text-centric and not on graphics and icons. Classic users have had enough experience with the pictures as small in low resolution. As the text appears small, absorbing information speedily was an issue in the Classic interface. Even then, Classic survived due to its longstanding users working with Salesforce CRM. For many, the Classic version was more like a newsfeed for company communication and tasks.
Salesforce Lightning is the latest version that comes with additional toolsets and automation features. The very purpose of the new version is to provide a cohesive user experience on devices like tab, mobile, and desktop systems. Lightning’s intuitive version gives a seamless and efficient user experience to perform campaign, lead generation, and contacts management. Here, the sales team will get more access to close deals faster with the Lightning version.
The Lightning version has several charts for every executive to view the present state of business. The new version also gives extra security with ‘locker features’ protecting the platform from malware. It also gives the Opportunities Kanban view, where the opportunities are displayed with lanes/columns.
Salesforce lightning components
Lightning component library: For any custom Lightning UI development, the Lightning component library offers hundreds of ready-to-use pre-built components, which helps in an enhanced user experience. Users can easily create or modify them to meet their requirements with the help of Lightning App Builder.
Third-party apps on AppExchange: The new version’s Lightning App Builder has the flexibility to add third-party components intrinsically.
AI features: Its unique AI feature aids users to complete predictive analytics faster with its sales analytics and customer behavior prediction giving a reliable forecast for the present and future. The user also can fetch a database from Salesforce, which has features like widget editing, dashboard export, advanced formula calculation.
The advantage for businesses and jobs
Salesforce CRM is in tune with digital transformation. Today, we find more business opportunities through digital acceleration, which the Salesforce CRM is exactly doing through its Lightning version. In such a scenario, many enterprises are considering switching to Salesforce Lightning from its classic version.
The existing developers need the training to switch to Salesforce Lightning. They need to find an e-learning partner who can offer the training and certification at competitive rates. Some e-learning firms like Mindmajix are offering discounts for Salesforce Lightning certification. Executives can form a batch and avail the course at the best rates.
For Classic users switching to Lightning
Seeing the advanced features and components, many IT firms have started migrating to Salesforce Lightning, leaving the Classic version. Grace Costa, the managing partner of VennScience, believes that firms need to have a testing strategy by performing QA tests to the system within the environment after making changes in the firm’s system in a sandbox environment. Testing will give a fair idea to determine which ones should be made compatible with Lightning.
Salesforce is offering free shifting to its existing Classic users without any extra cost. The new Salesforce Lightning features give a better user experience plus a digital experience. Because of these stronger reasons, firms can consider training their existing Classic developers or users in Salesforce Lightning for better customer relations management in a complex scenario today due to social distancing scenarios. Discuss with a knowledge partner for the best deals for batch training online. Upskilling is a strategy to cultivate workforce loyalty.
New users
If you are a new user or a fresher who wants to pursue a Salesforce CRM career, you don’t need to think about the Classic version. Learn the Lightning version as more and more firms adopt it due to advanced features, enhanced user experience, focussed marketing with its intuitive dashboard, and AI-enabled analytics features. According to Talent.com, Salesforce Lightning executives earn ₹ 1,300,000 annually. Yup, a suitable package, of course.
Hurry up. Due to the pandemic, there is an increasing demand for NextGen collaboration and intuitive tools for WFH scenarios. Gain a Salesforce Lighting experience, get certified soon, and chart a fulfilling career in the CRM space. All the best for your continuous learning, upskilling programs.
Author Bio:
Sowjanya Kodiganti has been working with various Technologies for over two years. She is currently working as a Content Writer for Mindmajix. She wrote articles on the trending IT-related topics, including Angular JS,Power Automate, Artificial Intelligence, Data Science, BluePrism, Python, Cloud computing, etc. You can reach me on LinkedIn.