The forex market is an institution that operates 24 hours and globally and where trading operations with international currencies are performed. Those currencies are traded in pairs and as derivative assets, forming a situation where investors can speculate on price changes.

What does MQl mean?

MQL is short for a marketing qualified lead which means that the marketers team has considered becoming a client contrasted to others. This measurement is based on standards such as: visited web pages, downloaded content offers, clicked CTAs, and associated social posts. On a higher level, a lead fights to become a customer one day, but before to become the MQL and afterward the SQL. In other words, MQL relates to the lead that has more chances of growth as the customer than others taking into account lead knowledge and is usually conducted by feedback-based reporting. SQL refers that the sales team has considered the lead as the possible customer.

As already stated, the marketers determine whether or not they suppose sales would have a good opportunity at successfully transforming the particular lead into a customer. Therefore, if a lead turns into the MQL, they have been evaluated by the marketing team. If the sales managers think that they have a future of transforming MALL into the customer and match with the opinion of the marketing team, then MQL converts to a sales qualified lead (SQL).

Regularly, the MQL is the lead who has purposely cooperated with your brand by making movements, for example, deliberately offering contact details, adding e-commerce items to a shopping cart, downloading materials, frequently revisiting a website or participating in projects. These are engaging leads who are interested in you, however, have not really made a move into a trading discussion with you yet. Still, they will probably be more responsive to a sales conversation than a normal lead. The MQL is doomed to be inspired by your goods and/or services, and you may submit a clarification of what they actually require. The Marketing Qualified Leads has begun attempts to become the customer and is prepared for obtaining an additional contact. From a broad point of view: MQL turns into SQL, which next changes into the customer.

We should mention that the role of trading robots in automated forex trading is growing as technologies become a bigger part of the financial field, including forex trading. More and more traders are involved in automated trading with robots because it is fast, efficient and flexible. For example, the trading robots allow you to exchange BTC passively and automatically which is perfect for newcomers with small trading experience.

What is MQL4?

MQL4 is short for MetaQuotes Language 4, which is a combined programming language for generating trading tactics that let you create trading robots, technical instruments, scripts, and function libraries for use on the MetaTrader 4 trading platform. All these tools remarkably improve traders’ skills in Forex trading.

The MQL4 uses concepts of the famous С++ programming language, as a basis. The process speed and flexibility allow you to produce very complicated programs with a big number of calculations and correctly handle nearly all Expert Advisor and indicators settings.

The MQL4 includes a huge number of indicators that are required for examining collected quotes and contains basic functions for controlling trading requests. The different programs for market analyzing and automatic trading may be developed with the MQL4.

How to successfully become MQL?

The main part of the success of the MQL is the manner of keeping clear communication within the marketing and salespeople. Marketing cannot select or recognize high-quality leads without sales and the help of the marketing team is needed for the sales team to access MQLs.

Marketing and sales departments are involved in cross-team communication since the participation of both sides is important to succeed. It might be necessary to organize meetings repeatedly to discuss directions, functions and fields for possible development. A predefined amount of time may be set throughout these meetings to discuss the possibilities of improvement of sales and marketing departments relations and alliance as well as time for new ideas, feedback and sharing past experiences.

The marketing team and sales team should also work in cooperation in order to succeed in lead definitions for the business, in particular, they should sort out, understand and report the main qualities and characteristics that the MQL needs to include.

The resulting engagement data is essential to the success of your business. Meaning, social posts, blog posts, events, web page, ads, subscriptions or content offers. This is the way marketers can easily sort out possibilities in order to classify the top leads according to the standards established by the business.

After the marketing team has recognized MQLs, they address them to salespeople and present them with leads that are believed to be valuable. Sales then conducts their own qualification process and chooses the top-tier prospects from that list of MQLs.

Considering all the above, the cooperation of marketing and sales teams is crucial for the success of the business. It leads to the best possibilities for your business.