Social media platforms have become a  powerful tool for marketers worldwide. Aside from being cost-effective, social media platforms make it easy to not only collect feedback from clients but also engage and expand the scope of the audience.

However, before you choose a social media platform to promote your business, it is important to understand which content best suits your business objective. Once you choose the right content, you will be able to grab the attention of your prospects and increase the potential of generating quality leads for your business.

Additionally, social media platforms not only help in improving brand visibility on the internet space but also build trust and connect with fans. Besides deepening customer loyalty, social media does more than improving website traffic.

With the total number of social media users worldwide crossing the  4.62 billion mark, the importance of social media for marketing can not be underestimated.

In this article, we explore some of the key social media platforms that you can use to promote your business.

1. Facebook

Top among the most powerful social media platforms that you can use to grow your business is Facebook. With over 2 billion followers, Facebook is not only a top social media network in the world but also an exceptional marketing tool. Just like Instagram, Facebook comes with great features that you can leverage to not only target the right audience but also generate sales.

In fact one of the key benefits of Facebook is that it not only keeps customers engaged but also makes it easy to generate and drive organic traffic to your website. In addition to helping you cut marketing costs, Facebook lets you showcase your brand to the right audience.

2. Instagram

Instagram is an ideal marketing platform that you can use to promote your business to the young generation. Plus, Instagram tends to target urban folks meaning if you are into fashion and design, Instagram is a perfect option.

Therefore you can make the best out of Instagram if you target the right audience. Whether you have a tech company, Construction, beauty, or  Agriculture, Instagram is ideal for your business.

3. Twitter

While Twitter doesn’t command a strong social media following like Facebook and Instagram, it is one of the easiest platforms that you can use. One of the key shortcomings of Twitter is that users can only send messages of 280 characters.

Even though Twitter limits the number of characters used in messages, it can yield great results if done correctly.  If you intend to improve the visibility of your brand, then Twitter is an ideal option.

4. Linkedln

If you are looking for professionalism, no social media can beat LinkedIn. The social media platform has a pool of business owners and professionals that you can leverage to promote your brand. It is against this backdrop that users on the platform respond better to B2B content than B2C.

Brands sourcing for business are likely to get new clients via LinkedIn compared to companies that market directly to customers. Many influencers and decision-makers use LinkedIn.That means if you market your brand correctly on the platform, you are likely to get sales.

5. YouTube

YouTube is one of the most powerful video-sharing platforms in the internet space. While YouTube started as a platform where people shared videos and their experiences, it has grown to become a key marketing tool for many brands.

Recent statistics indicate that  62% of businesses leverage  YouTube to upload video content. Today, the majority of people use Youtube to discover products that they may be interested in.

Unlike other premium video-sharing platforms, YouTube comes with free features that you can use to promote your products, and engage and grow your audience. Just like other social media applications, YouTube lets users upload and share video content with their friends.

Whether you intend to educate your audience or share instructional videos, you can easily share educational videos with your target audience through the video-sharing platform.Once  you  create a  YouTube  channel  and  grow  your  audience,

6. Pinterest

Pinterest lets users share visual content so that other people can see it. Any company can find its niche on this network. This can include everything from infographics, and scarves to anything else. This is one of the best social media platforms to promote new visual content especially if you regularly maintain boards.

Statistics indicate that the majority of Pinterest users are women. That said, you can leverage the high number of women on the social network to promote your products. With over  433 million active monthly users, Pinterest is a great platform that you can leverage to promote your products and grow your business.

7. Tiktok

Even though Tiktok is new in the market, it has amassed over  655 million users worldwide. Infact the number of Tiktok users on the video-sharing platform is projected to hit the 1 billion mark by 2025. Besides improving brand awareness, Tiktok comes with an array of features that you can leverage to promote your brand.

You can partner with influencers, and run ads, branded stickers, and hashtags to put your brand in the spotlight. The good news is that you can easily set up a Tiktok business account for free and share user-generated content with the target audience.

Conclusion

Social media platforms come with great features that every business can leverage to turn around their fortunes. Whether you have a new business or are struggling to generate leads for your business, social media unlocks many opportunities for your business.

You can easily reach, nurture and engage with your audience regardless of your location. While traditional marketing and advertising methods are still widely used, the cost implications are out of reach for many brands. It is against this backdrop that social media usage has become a common trend in the digital space.

We, therefore, encourage you to try out these social media platforms to boost the performance of your brand. Aside from expanding the scope of the audience, you can not only interact with your audience but also build customer loyalty. The more people trust you the higher the chances they are likely to buy your products.