It’s not a secret that Instagram is one of the fastest growing social media networks out there. Its convenient format and tons of appealing features have driven individual users and large businesses away from more traditional networks like Twitter and Facebook. It’s also not a secret that video content is the most popular content type on Instagram. So, it’s obvious that you as an entrepreneur eager to promote your brand on Instagram should learn how to create, optimize, and promote your video posts on this platform. So, let’s dive straight in. 

Things to Keep in Mind before Making a Video 

As we’ve already noted, Instagram is one of the most feature-rich social media sites, which attracts lots of beginner and seasoned business owners. Marketers have long tapped into users’ growing appetite in Instagram stories and it’s about time you did the same. 

The first step you should take to win over more potential customers is to recognize the power of video content and take advantage of some effective techniques that will let you produce visually appealing content. That being said, you need to be fully aware of your end result. In other words, you should know what you want to achieve with the video you intend to create. Is it to establish your brand awareness, generate leads, or address your clients’ queries? 

To ensure your videos are as effective and thumb-stopping as can be, you want to utilize the video editing features Instagram is famed for. Alternatively, you can take advantage of external applications. Check out Instagram video makers and other editing video editing tools that can be easily found online if you want to go beyond what the platform has to offer. If you manage to use the available editing tools to their fullest, you’ll turn your regular Instagram content into a visual feast and boost your brand’s chances of being noticed. 

Shooting and Editing 

Some time ago, your Instagram videos could be longer than 15 seconds, which imposed certain limitations on businesses eager to promote their services and products on the platform. Luckily, today, Instagram allows you to upload up to 60 seconds of your video and share it with the wide audience. So, you can create longer commercial videos or turn multiple videos from your camera roll into a single video clip. 

To spruce up your original video, you may want to choose among various video making and editing options Instagram has to offer. Not only will you be able to put together an effective video clip within the application, but also optimize them for your stories and newsfeed. 

Not so long ago, Instagram introduced another exciting feature – the ability to view full-fledged videos on the dedicated IGTV platform. Since then, any Instagram user can upload and view on the platform. It’s also great that your audience can check out the preview of the full-length video in the main feed and, if hooked, see it on the IGTV platform. IGTV is gaining momentum and garnering more attention from Instagram users. Today, you can also take advantage of third-party tools like the IGTV image maker by Crello to create more effective business content for your favorite platform. 

To create the best videos for Instagram, you should be mindful of the platform-friendly formats. Thus, videos that appear in your feed tend to be squire, whereas story videos are always vertical. Furthermore, never disregard the ratio when posting your videos on Instagram. The ideal aspect ratio for your vertical masterpieces should be 9:16. This ratio will give you an excellent 90-degree flip and allow viewing your videos in widescreen mode. 

Furthermore, be mindful of the advantages of both short-form and long-form videos. Thus, short-form videos would be the best bet for Instagram stories ads, while IGTV can be used when there is a need to tell your brand story, answer your current clients’ questions, interview an expert, etc. Your short videos can be chopped up and presented in the form of how-to clips or recipe clips, which are great for attracting new followers. Long-form stories will help you both increase our brand awareness and retain your current customers by maintaining a meaningful connection with them. 

Hope these simple recommendations will help you create successful Instagram videos ads and grow your business.