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Follow Up After Sales Letter Template
Follow up after sales letter is a follow up letter written to trace out the status of business dealings, pending tenders, after sales services etc. It will act as a reminder to complete a pending task.
It is a formal letter and hence it should be polite and clear. It is usually written to customers and the content should be customer friendly.
- The letter should be clear, simple and easy to understand.
- The content should be up to the point, simple and short.
Follow Up After Sales Letter Template
To,
__________ (customer’s name)
__________ (employee’s address)
__________
__________
Date __________ (date of writing letter)
From
_____________
______________
_______________
Dear Mr. /Ms__________ (name of the customer),
You have been one of our valuable customers. You bought our company product__________ (name of the product) on _________ (date of purchase).
In this regard, we want to remind you that your ……………..(name of product) is due for renewal of annual maintenance contract. We hope you did not encounter any problems with our service during the last few years. Under the annual maintenance contract, any repairs arising during the period are done free of charge.
If you opt for renewing our annual maintenance contract, we shall send our company representative to you at your convenient time.
It has been our constant endeavor to satisfy our customers. And we are confident that we have been successful in our efforts.
Customers like you give us the motivation to work more efficiently. We value your suggestions and complaints in the same manner. We hope to continue or association in the coming years as well.
Thanking you,
Yours Sincerely,
_____________ (your name and designation)
Follow Up After Sales Letter Sample, Email and Example/Format
Sample
To:
Bharat Kumar
78, Link Road,
Andheri
Mumbai
25th September, 2013
Subject: Follow up letter related to transaction – Sales Invoice no.87790
Dear Sir,
You are one of our valuable customers who bought Aquaguard water purifier on 7th ocotber, 2012. We want to remind you that the annual maintenance contract will expire on 7th October, 2013.
If you are pleased with our services, we request you to opt for the renewal of the annual maintenance contract.
We assure our full cooperation during the contract period. Our trained technicians will attend to your complaints immediately.
There will be timely maintenance of the machine. If any repair problem arises, it will be done free of cost under annual maintenance contract.
We shall send our company representative at your convenient time.
We hope you will renew our services and continue our relationship.
Please get back to us at the earliest.
Thanking you,
Yours Sincerely,
Vijay Sharma.
Why Follow Up After Sales Letter
- Strengthens Customer Relationships:
- A Follow Up After Sales Letter helps in strengthening relationships with customers by showing that the business cares about their satisfaction even after the sale is completed.
- Addresses Customer Concerns:
- Sending a Follow Up After Sales Letter allows the business to address any potential concerns or issues the customer may have encountered with the product or service.
- Encourages Repeat Business:
- A Follow Up After Sales Letter can encourage repeat business by keeping the company top-of-mind and making customers feel valued.
- Gathers Valuable Feedback:
- A Follow Up After Sales Letter provides an opportunity to gather valuable feedback from customers, which can be used to improve products or services.
- Builds Brand Loyalty:
- The act of sending a Follow Up After Sales Letter contributes to building brand loyalty, as customers appreciate the ongoing communication and care from the business.
Importance of Follow Up After Sales Letter
- Enhances Customer Satisfaction:
- The Follow Up After Sales Letter is important because it enhances customer satisfaction by ensuring that customers are happy with their purchase and have no unresolved issues.
- Promotes Long-Term Engagement:
- The Follow Up After Sales Letter plays a crucial role in promoting long-term engagement with customers, making them more likely to return for future purchases.
- Improves Customer Retention:
- The Follow Up After Sales Letter is essential for improving customer retention, as it shows commitment to customer care, leading to stronger, lasting relationships.
- Demonstrates Professionalism:
- The Follow Up After Sales Letter is important as it demonstrates the professionalism of the business, reflecting a dedication to customer service that sets the company apart from competitors.