What is difference between sales and marketing ?



What is difference between sales and marketing ?

Sales Marketing
The act of transfer of ownership of a product from the
manufacturer to the ultimate customer in exchange
of money or any other consideration is known as Sales.
Marketing is understanding the requirements of the customers in such a way that whenever any new product is introduced, it sells itself.
Sales is a Product-oriented. Marketing is a Customer-oriented.
It's Fragmented approach. It's Integrated approach.
It is focus on Company needs. It is focus on Market needs.
Related to flow of goods to customers. Related to all the activities which facilitates flow of goods to customers.
Short term Duration. Long Term Duration.
Objective to instigate shoppers in
such a way that they turn out as buyers.
Objective to identify the needs of customers and create products to satisfy those needs.
One to One Relationship. One to many Relationship.
The target is based on Individual or small group. The target is based on General Public.
One product is created to satisfy
the requirement of a customer.
Advertisement, Sales, Research, Customer satisfaction, After sales services etc.
Activity related to Persons. Activity related to Media.
Involves exchange of goods for adequate consideration. Entails identifying and satisfying customer's needs.
Rule is Caveat Emptor. Rule is Caveat vendor.

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